Jerri Lee George
Business Success Coach
My passion for cooking began in my grandmother's kitchen near Cape Cod, Massachusetts. By the age of 16, I was catering private parties for friends and got caught up in the foodie bug. At 23, I began an internship with famed cookbook author and Miami catering diva Marina Polvay. I quickly learned to create and orchestrate high-end society celebrations all over south Florida.
The opening of my flagship store of Wee-Bag-It Delivery Emporiums (a first-of-its-kind breakfast and lunch delivery to the workplace) set the stage for my foray into food service franchising. Selling 11 stores and opening 7 that first year, I had combined fast food and catering knowledge to top first year sales of $350,000 in 1990. Newspaper articles extolled our success.
By 2005, I relocated to Denver, Colorado, offering the front range an east coast catering flair. Within a year my business grew from home-based, to a church kitchen, to a 1500 sq ft store front business, complete with walk-in cooler and freezer.
A client list like Nestle, Make a Wish Foundation, Boys and Girls Clubs, Denver Performing Arts Center and the Denver Broncos made it possible for us to beat the recession of 2007.
In the fall of 2009, however, I was stricken with Bacterial Meningitis and nearly did not survive my 28 day coma.
During that month, my family who was told there was no hope, dismantled my business. Surprising everyone, I finally
woke, Facing months in rehab, I set to work writing my how-to book, Cater$avvy "Secrets of the Trade Revealed". My
gift to the first 50 course attendees!!!
My current catering operation is UPPER CRUST CATERING of Denver.